Heineken Canada Research Paper Example | Topics and Well Written Essays - 1750 words

Heineken Canada - Research Paper Example Heineken has a strategically plotted acquisition policy to create commanding positions in key national markets. It tends to acquire major shares in national or local breweries that have strong national brands so as to have a good coverage of the regional or national market.Secondly, the company has a new top management structure aimed at driving and supporting growth as a global organization. It has also created a new mores stream Executive Board to connect operations, functions, and finance in a more effective way to create strengths for global functions and operating regions.Finally, Heineken believes in the delivery and concept of quality thereby creating benefit and value for Heineken as well as their reputation.Heineken mainly targets all adult consumers. However, its commercials portray its drinkers as successful, sociable, and fun revealing that it mainly targets successful middle-class men. It targets males from the ages of 22-35 particularly those who follow sports, like rug by because they completely support the Irish Rugby Heineken Cup. Nonetheless, nowadays Heineken also addresses the young in the population through differentiated mass market strategy. It also uses new packaging and a new format to attract women.The products of Heineken Canada are used across the globe. Its products are widely used and enjoyed in most cultures and countries around the world due to its strong brand recognition. It has been successfully exported and distributed to every corner of the world.

Positive emotional intentions Essay Example | Topics and Well Written Essays - 1000 words

Positive emotional intentions - Essay Example They can also improve motivation that supports community actions. Finally, positive emotions boost interpersonal judgment and positive emotional contagion that can help improve social relationship management skills. Society will benefit from encouraging and spreading positive emotions. Positive emotions may not resolve all social problems, but it is a good source of positive social changes. Positive Emotional Intentions Produce Constructive Outcomes in Society A happy man tends to be a better citizen and human being, and so feeling positive is good for society too. Nezlek and Kuppens (2008) and McMurran (2011) supported the connection between positive emotions and positive social outcomes. Emotions, such as love, hope, humor, and joy, can directly affect people’s positive perceptions, attitudes, and actions (McMurran, 2011, p.629). Emotions, after all, are bodily changes, and biology, aside from environmental factors, shapes human behaviors (McMurran, 2011, p.629). This essay explores the outcomes of positive emotional intentions for individuals and the society in general. Emotional intentions refer to emotions and their target goals. Positive emotional intentions produce constructive outcomes in society, particularly lower crime rate, higher participation in community-building activities, and stronger social relationships. ... Nezlek and Kuppens (2008) studied two emotion regulation strategies, reappraisal and suppression, and how these strategies influence other dimensions of psychological functioning. Reappraisal refers to changing how an experience is perceived, so that its emotional effects are managed (Nezlek & Kuppens, 2008, p.562). Suppression happens when people stop the expression of certain feelings (Nezlek & Kuppens, 2008, p.563). Nezlek and Kuppens (2008) used survey research to answer their research questions, and 153 undergraduate students participated. Findings showed that reappraisal can lead to better psychological adjustment and affective experiences than suppression (Nezlek & Kuppens, 2008, p.574). The implication of their findings is that people who cannot regulate their emotions can have psychological problems, which can result to possible criminological attitudes. For example, Jim is an employee who has a verbally abusive employer, Alex. If Jim does not regulate his emotions, his supp ressed anger can lead to low self-esteem, and soon, he will feel so mad that he will engage in risk-taking behaviors, such as doing drugs and drinking alcohol. Afterwards, one time, he is so drunk that he kills his boss. This may be a hypothetical scenario but not impossible. Positive emotional intentions can help people regulate bad feelings and result to greater control over potentially criminal actions. Furthermore, positive emotional intentions can include the production of moral emotions. McMurran (2011) described moral emotions as â€Å"secondary emotions† that help people choose â€Å"good† over â€Å"bad† decisions (p.631). She hypothesized that moral emotions impact moral cognition, which in turn result to moral behaviors (McMurran, 2011, p.632). Moral emotions can reduce crime